Our Story

Meet the Creator

What I hope above all things that could be said about me is that I'm a good friend and serve the needs of my family, community, and clients. What has been said is that I'm a character, that I can dive deep into problems, and that I use too many visualizations in my PowerPoints.

I am a product manager with experience working through every phase of digital customer onboarding including digital marketing, web development, CRM, and customer data. I thoroughly enjoy solutioning and working with development teams to get things done.

My perspective has been shaped by:

  • Testing new digital marketing creative, campaigns, mediums as a digital marketing manager
  • Building wireframes and managing development projects as a technical project manager
  • Migrating and building tracking code as a digital analyst
  • Creating features and products that personalize and analyze the full patient journey as a customer data platform product manager
Impact

Decreased time to first contact by 4+ hours

Impact

Generated $16M+ in LTV

Impact

Improved conversion rates by 10% using AI

Working on all these facets of the customer experience has given me a good understanding of how to source information about customers/patients to understand their problems. In my experience the formula is stakeholder interviews, market research, surveys, and listening to patient phone calls. I have a proven track record translating business stories into business cases and plans to take a project from 0 to 1.

Top Skills

Hard Work
Listening
Getting Into The Weeds
Maintaining A 1000 Foot View
Communication
Going From 0 To 1

Top Technical Skills

Learning Any Martech Platform
Preparing Data For Activation
Claude AI

Signed,

Daniel Fedak

Founder, The Last Shall Be First

Daniel Fedak

The Last Shall Be First

Founder & Creator

"But many who are first will be last, and many who are last will be first."— Matthew 19:30